Turning Influence into Impact Across Southeast Asia

Aaron D. B. Nair is the Founder and Chief Executive of Nusa Consulting, a boutique advisory firm that helps organisations navigate Southeast Asia’s fast-evolving communications and public affairs landscape.

With more than a decade of regional experience, Aaron has supported government agencies, corporates, and multilateral organisations in building meaningful engagement strategies, from strengthening media relations and stakeholder trust to shaping cross-border partnerships. His work reflects a deep interest in how policy, perception, and culture intersect across the region that he proudly calls home.

Before establishing Nusa Consulting, Aaron held senior roles in both agency and institutional settings, advising a diverse range of clients across Southeast Asia, Northeast Asia, the Middle East and the EU. Earlier in his career, he contributed to research, policy and media projects in Malaysia and Indonesia, spanning mandates from election strategy to industry regulation and crisis management.

Aaron holds a Master’s in International Affairs from the Lee Kuan Yew School of Public Policy at the National University of Singapore, where he was named to the Dean’s List, and a Bachelor’s degree in Business Administration from Boston University.

Fluent in English, Bahasa Melayu, and Bahasa Indonesia, Aaron is also an active community volunteer, involved in sustainability and social outreach initiatives within his local constituency.